Choose based on your goals
Before choosing a Search Engine Optimization (SEO) company you must be very clear about the reasons why you need it, so you will be sure to prepare a powerful brief that has all the necessary information so that you can present a proposal that is appropriate to your needs.
Do not fall for generic speeches and action plans that are not based on your business area, sector, objectives and needs. By being clear about the goals you want to achieve you can perceive which company best aligns with those goals according to your work methodology and lines of action.
So, before you start, if you want to see the profiles of the agencies available, what are your biggest goals in digital: to sell more through your website, to improve your image in social networks, your position in Google (SEO) or you Customer Support. That way you will know what strengths to look for when you start your selection process.
Ask for references
You do not have to do this selection process alone. Do not hesitate to ask acquaintances or other companies with whom you have contact, their recommendations. Referrals speak louder than any sales pitch. This research can also help you to discard, as well as can provide you with data from good digital agencies, also often discover those agencies that on the contrary are not so convenient options. Many agencies have their client’s portfolio available to the public, contact some to ask them about their experience, and you will be able to collect valuable information for your choice.
Investigate experience and clients
Just like when you are in a process of selecting personnel for your office, you must evaluate the curriculum or experience of each candidate. Investigates the trajectory of each company: how much time they have in operations, in what economic sectors they have experience, what are their success stories and greater achievements. One important fact to keep in mind is whether they have had different customer profiles or if they are targeting companies in an industry.
Do not stop at the global experience of the company, also investigates the individual profiles of the work team. They are likely to have professional profiles on LinkedIn, which can help you get an idea of the background and strengths of the members of that company. You can recognize how well qualified they are in each action area, what certifications and upgrades they have and even if they are in a process of continuous training. Remember that these are valuable reasons to choose a team because they speak very well of their individual and collective knowledge.
If there is a world that values the multidisciplinary action factor, that is the digital world. The web has taught us that it is necessary to work different areas online and offline at once to be successful. The SEO Expert does not work alone, we know that the online experience must be complemented with the physical and with different processes of attention to the customer, especially when we sell a product or service. Then choose a company and team that has verifiable experience in both worlds and especially understand how they complement each other. Therein lies the key to success and it is where your choice should point.
Do not analyze your prices only the price
One of the biggest questions companies ask when they talk to an SEO agency is, “How much do you charge?” Most companies have a defined and/or tight budget and want to spend their money wisely, and who does not? Although an optimum price is very necessary, the reality is that there is an almost direct relationship of price and quality, the idea is to find a fair relationship and that results in a return to healthy investment for your company. Trust me when I tell you that a professional SEO agency knows a lot more than you do about digital marketing, and getting companies ranked in Google.
If you want to find a person or a team to handle all your SEO efforts for only a couple of hundred dollars a month then be prepared to see unsatisfactory results. One option is to look for a reputable agency and negotiate a lower initial implementation fee. Check credibility, does the agency you are evaluating have a good website? If you find a digital marketing agency that has a horrible website, this is an obvious warning sign. Does the agency have experience in your field or specialty? If so, how much experience?
Have they worked with companies of similar size to yours? Do they have certifications of international prestige? All these elements are important factors that create credibility with a digital marketing agency. In my opinion, not all reliable agencies meet all these standards, but if there are too many warning signs, it is best to reconsider your decision and keep looking elsewhere. Look for long-term partnerships. Look at this as if you were adding more members to your business team. You will have to cooperate with your marketing agency for a long time, and it is always better to have a transparent and open relationship in order to get the best results. Most importantly, you need to make sure that everyone is on the same page.
The agency you hire needs to understand your ideas, give you the necessary feedback and, at the same time, care for and nurture your strategy by making the decisions that you think are right. In the end, what counts is their skill and experience, they are the ones who build your SEO campaign, not you. Remember that the key is to start the selection process with a clear idea of what you want to achieve by hiring the services of that team. One final tip we can give you is to evaluate your own SEO goals as a company, analyze how you are positioned, how you manage your website and social networks.
Hiring and training staff to specialize in marketing or digital marketing can be a very stressful, expensive, and unsecured task in terms of the security of the results of your strategy. By hiring a Malligator Media for your SEO and digital marketing. You will get expert service with better and more specific experience in the field than your newly trained employees. An appropriate SEO and digital marketing strategy is a key ingredient for the successful launch of a service, product, line of business and expansion or business growth, and that is why it is very important to learn to recognize capable professionals who are always at the forefront of current trends in the world of marketing.
These are just some of the important elements to consider when choosing a search engine optimization agency. The list can be long, and each company has different needs. There are many tools that a business needs to succeed, but online marketing is the most effective and is the future (almost present) of everything. Finding the best SEO agency can be difficult but starting a new business or growing your sales is even harder without the right advice.
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